KayeAnsleyMedia

  1) What is independent cinema and how is it different to Hollywood blockbusters? -Independent cinema is also called 'indie' film it is very different to Hollywood blockbusters. Independent films have much smaller budgets, and are often financially public service broadcasters, film institutions and charity funding. They are also distributed by smaller companies. It is different to Hollywood Blockbusters as the directors and producers have more creative input - it's being made in their vision, not in the vision of studious bosses. 2) What is I, Daniel Blake about? I, Daniel Blake is about I, Daniel Blake having illness; he met a single mum, named Katie with her two young children. Katie have a problem where she only have one chance to escape a one room homeless hostel in London; to accept a flat in a far distance. I, Daniel Blake fights for his dignity and also for others who are struggling. 3) Who directed I, Daniel Blake and why is this important? I, Daniel Blake is direc...

  1) List the companies involved in the creation of Black Widow. You may wish to use  Black Widow's IMDB entry  to help with this -  see the company credits page  - but the answers can also be found in the notes above. The Companies that involved in the creation of Black Widow are Walt Disney and Marvel. 2) What is conglomerate ownership and how does it link to Black Widow? Conglomerate ownership is where other companies owned a range of smaller companies (called subsidiaries). It links to Black Widow because Walt Disney Company owns Marvel where they conduct business separately. 3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie? The aspects in the film trailer that tells me that this is a big budget blockbuster movie are because of how they made this movie that contains a lot of settings, where every scene has different settings. They also used costumes that are very agent, iconic,...

  Read   this BBC article on the Marvel Cinematic Universe   and answer the following questions based on the article: 1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article?  -There was 22 films from Marvel Cinematic Universe at this time of this article.  2) How much money have the MCU films made in total according to this article? -The MCU is the most successful film franchise of all time making more than $18.2bn. 3) Why did Marvel create the Avengers films? -Marvel created the Avengers films as they had just recovered from bankruptcy and had to sell some of the company's popular characters. Marvel then bought characters for the crossover film Avengers Assemble as they needed characters that would be popular for them to save up money after the bankruptcy. 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? -Spider man in films used to be owned by Marvel, until Sony bought Spider m...

  LR- Do one of the extension tasks or start the Marvel task - reading and watching video ahead of Thursday's lesson Make sure you have defined vertical AND horizontal integration correctly on the industry post.  (most recent) Vertical integration - is when one conglomerate owns different companies in the same chain of production. Horizontal integration - is when a company buys other companies at the same level of distribution.

1) Why did Facebook buy Instagram for $1bn? Facebook bought Instagram for $1bn because there are a lot of people using Instagram. Instagram is also popular as the app is free. In addition there are 30 million users uploading more than 5 million pictures every day. 2) What are the benefits for media companies of vertical integration? The benefits for media companies of vertical integration is that the company owns different companies that they bought  to make more profit. 3) What are the benefits for media companies of horizontal integration? The benefits for media companies of horizontal integration is that the company buys other companies at the same level distribution which allows them to widen their audience and find other ways to make money. 4) What is a subsidiary? A subsidiary is a small company, it is when a company is being held by a larger company. 5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to he...

 1. The preferred reading of a media text is what the producers wants the audience to believe and think of for their product to be successful. 2. The oppositional reading of a media text is when the consumer reject about the product and have the opposite beliefs about the product that the producer wants the audience to believe. 3. The trailer wants the audience to believe that all kids would do bad things such as violence. They also want the the audience to believe that teenage boys are more likely to be out with their friends or gang doing unfavourable things than to be at home spending time with their parents. 4. Young people might reject this reading and constructing oppositional reading to the trailer because kids doesn't usually copy things that they see on social media. Not all kids have the same attitude to things, they might also have reasons about other things that they don't want to share it to others that can sometimes lead to doing violence and other things as adult...

 1. Passive - This is the view that audiences passively take in information from the media and that these messages have the same effect on everyone. 2. Active - This is the modern and generally accepted view that audiences interact with and make conscious choices regarding the media they consume.  3. Hypodermic Needle Theory - This is the suggestion that audiences are always passive and therefore take the intended message from the producer as if it was injected into their minds . This assumes no individual difference in audience members. 4. Media product:  Information/surveillance: The Times newspaper >Why: It tells audiences important information about politics, the world and more. Personality Identity: Language >Why: The audience can sympathize with other people. Diversion/Entertainment: Action films >Why: The audience will be able to feel relaxed and would be able to get away from their problems as they forget about it while watching films. Relationships: Frie...