1) What does BAME stand for? -Black, Asian, minority ethnic 2) Why is there a need for blood in the BAME community? -There's a need for blood in the BAME community as there are only 3% of doners that are Asian and Black people that donates blood. 3) What does this advert want people to do once they've seen it (the 'call to action')? The advert want people to donate blood for Asian and Black people, the advert wants the audience to call them as soon as they have seen the advert so that they can help others that are Asian and Black. 4) Why is the advert called 'Represent'? The advert is called 'Represent' as the advert wants to show that individuals can also help other people that is in the community. 5) Why have the producers chosen famous BAME celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately . Lady Leshurr - She