KayeAnsleyMedia

  LR- Do one of the extension tasks or start the Marvel task - reading and watching video ahead of Thursday's lesson Make sure you have defined vertical AND horizontal integration correctly on the industry post.  (most recent) Vertical integration - is when one conglomerate owns different companies in the same chain of production. Horizontal integration - is when a company buys other companies at the same level of distribution.

1) Why did Facebook buy Instagram for $1bn? Facebook bought Instagram for $1bn because there are a lot of people using Instagram. Instagram is also popular as the app is free. In addition there are 30 million users uploading more than 5 million pictures every day. 2) What are the benefits for media companies of vertical integration? The benefits for media companies of vertical integration is that the company owns different companies that they bought  to make more profit. 3) What are the benefits for media companies of horizontal integration? The benefits for media companies of horizontal integration is that the company buys other companies at the same level distribution which allows them to widen their audience and find other ways to make money. 4) What is a subsidiary? A subsidiary is a small company, it is when a company is being held by a larger company. 5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help y

 1. The preferred reading of a media text is what the producers wants the audience to believe and think of for their product to be successful. 2. The oppositional reading of a media text is when the consumer reject about the product and have the opposite beliefs about the product that the producer wants the audience to believe. 3. The trailer wants the audience to believe that all kids would do bad things such as violence. They also want the the audience to believe that teenage boys are more likely to be out with their friends or gang doing unfavourable things than to be at home spending time with their parents. 4. Young people might reject this reading and constructing oppositional reading to the trailer because kids doesn't usually copy things that they see on social media. Not all kids have the same attitude to things, they might also have reasons about other things that they don't want to share it to others that can sometimes lead to doing violence and other things as adult

 1. Passive - This is the view that audiences passively take in information from the media and that these messages have the same effect on everyone. 2. Active - This is the modern and generally accepted view that audiences interact with and make conscious choices regarding the media they consume.  3. Hypodermic Needle Theory - This is the suggestion that audiences are always passive and therefore take the intended message from the producer as if it was injected into their minds . This assumes no individual difference in audience members. 4. Media product:  Information/surveillance: The Times newspaper >Why: It tells audiences important information about politics, the world and more. Personality Identity: Language >Why: The audience can sympathize with other people. Diversion/Entertainment: Action films >Why: The audience will be able to feel relaxed and would be able to get away from their problems as they forget about it while watching films. Relationships: Friendship >Why

1: Q1: Q2: Q3: Need clear point about overall manage CLAMPS   Dominant red. Why? Is red what proven this? or are there better examples. e.g the bottle (pack shot) and dress (silk) + name (heat). Q4: Background setting: Dry - sparse More about advert Q5: Point? move to point Potential- associated with innocence... Bit rambling. Focus on more detail. e.g costume, dig Q6: Watch SPAG Use Water Aid as example Children connote/symbolises innocence.. Some good ideas. Needs developing using media terminology e.g stereotypes/connotations. 2: Q1: 0 Q2: 1 Q3: 8 Q4:  -Background setting: 0 -Child's expression: 1 Q5: 3 Q6: 4 3: Good analysis of the product that is clear and generally engages with the nuanced aspects of how design and layout are used. 4: Q5:Satisfactory knowledge and understanding of theoretical framework, demonstrated by generally effective explanation effects of camera shots and mise-en-scene. 5: At the heat advert Beyonce is wearing a red dress which connotes a feminine side,

1.What information do media companies use to create a demographic profile of their audience? -   The information that media companies use to create a demographic profile of their audience are age, gender, income, education, and occupation. 2. Why are media companies and advertisers increasingly using audience profiling and not just demographics? - Media companies and advertisers increasingly using audience profiling and not just demographics because they want to increase their conversions as costumers gain greater access to information, their needs and buying behaviour are becoming more complex to interpret. 3.  What psychographic group or groups do  YOU  belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups!  -The pyschographic groups that I think I belong to are the struggler as I always feel like there's always hope or luck that would come to me even though it is obvious that there's no mor