DEMOGRAPHICS AND PSYCHOGRAPHICS

1.What information do media companies use to create a demographic profile of their audience?

- The information that media companies use to create a demographic profile of their audience are age, gender, income, education, and occupation.

2. Why are media companies and advertisers increasingly using audience profiling and not just demographics?
- Media companies and advertisers increasingly using audience profiling and not just demographics because they want to increase their conversions as costumers gain greater access to information, their needs and buying behaviour are becoming more complex to interpret.

3. What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 
-The pyschographic groups that I think I belong to are the struggler as I always feel like there's always hope or luck that would come to me even though it is obvious that there's no more hope for me to get the thing that I want. I also feel like I belong to the mainstream as I always want someone to be with me when doing something rather than being independent or on my own. I think I kind of belong to the group of the explorer as when I was a kid I always tend to copy what everyone have, sometimes I also want new things that I see in social media however I just can't tell someone to buy it for me.


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