DECEMBER MOCK EXAM: LEARNER RESPONSE

 1) Type up any feedback on your paper (you don't need to write the mark and grade if you want to keep this confidential). If you only have marks and a grade on the paper, write a WWW/EBI yourself based on your scores.

WWW: A good exam overall, Kaye. I can tell revision and knowledge is there e.g. your response to the TV 20-mark essay demonstrates your knowledge of context in relation to the TV CSPs.

EBI: I could be wrong but I think timing may be an issue. Your Q5 had potential but felt disoriented/misled. Revise more specific statistics for Rashford/Kardashian e.g. Instagram engagement rated etc. 

LR: See blog  

2) Use the mark scheme for this Paper 2 mock to read the answers AQA were looking for. First, write down a definition and example of non-diegetic sound (Q1.1 and 1.2). 

Non-diegetic sound - all sounds made by or heard by the characters 

Example: Dialogue

3) Next, identify three points you could have made in Q1.3 - camerawork and the extract. Look for the indicative content in the mark scheme - these are the suggested answers from AQA.

-The opening shot in the extract focuses on the omelette in Will’s hand – almost a

close-up – with handheld camera movement following the plate to the table. This

focus on the food Will has cooked seems to establish him as the less dominant

person in the relationship.

-Camera angle is used in an interesting way in the extract. Will is often shown from a

low angle which should suggest power or dominance.

-The wide shot and slow dolly/tracking through the open doors shows both characters

together sitting at the table. This deliberately places both characters in the same

frame as the conversation becomes more friendly and less guarded. The

camerawork is communicating the growing friendship between Lyra and Will and

helps to foreshadow the suggestion (in the very next shot) from Will that they team

up and work together.

4) Now look at Q1.4 in the mark scheme - pick out two points from the mark scheme that you could have included in your answer.

Non-verbal communication

• Will’s expression and body language is very timid which subverts masculine

stereotypes. In contrast, Lyra’s movements and expressions exude confidence. This

can be seen in the extract both outside at the table and later when discussing which

beds they will take.

Mise-en-scene

• The way Lyra first investigates and then eats the omelette also subverts feminine

stereotypes. Her interaction with props in the scene deliberately subvert ideas of

being ‘ladylike’ or feminine.

5) Focus on Q2 - the 20-mark essay on representations of age and social and cultural contexts. Pick out three points from the mark scheme that you didn't include in your answer.

-Dominant cultural values of the early 1960s placed a strong emphasis on ‘tradition’.

This meant that there was an expectation that young people would conform to social norms and show obedience, deference and respect to figures of authority including

parents and teachers.

-Media representations of teens/young adults usually identify this group by their

attitudes, behaviour, language, clothing and music. There are many negative

stereotypes of teenagers in television drama in which characteristics such as

laziness, anti-social behaviour, inability to concentrate and self-indulgence are

portrayed as ‘typical’.

-A notable difference between the two CSPs can be found in the approaches to

diversity. There is no evidence of diversity at all in DW (unless you count the

presence of aliens). The teens and younger characters in HDM are drawn from a

more diverse background with Will being mixed race.

6) Turning your attention to Section B, write a definition and example of user-generated content - use the mark scheme to check it.

User-generated content - material contributed to media or posted on websites by non-professionals

Example: My Facebook profile

7) Look at Q4 - the 20-mark essay on the power of influencers. Pick out three points from the mark scheme that you didn't include in your own answer. 

-There is an army of influencers: social media users and celebrities with large, devoted

followings, who give their followers access to a carefully curated version of their lives. In

this “authentic” context, sponsored content, known as “sponcon”, has proved a potent tool

for selling products.

-Marcus Rashford’s Instagram engagement rate of 6% is exceptionally high. With more than

15m followers on Instagram this means an incredible number of ‘likes’ and ‘comments’ on

his post. This boosts Rashford’s power and influence – and makes him even more appealing

for mainstream brands and commercial partners.

-Kim Kardashian's engagement rate is lower than Rashford at 0.33% but she has over 350

million followers so can still reach and engage with huge audiences.

8) Now look at Q5 - the 20-mark essay on regulation and the internet. Again, pick out three points from the mark scheme that you didn't include in your own answer.

-the nature of media production, including by large organisations, who own the products they

produce, and by individuals and groups

-the challenges for media regulation presented by 'new' digital technologies

-the social, cultural and political significance of media products – how and why media products are

aimed at a range of audiences, from small, specialised audiences to large mass audiences.

9) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for your Media mock exam? Be honest here - it's a good chance to think about how to approach the next set of mock exams.

-6

10) List three key things you want to revise before the next mock exams in February (e.g. particular CSPs, terminology, exam technique etc.)

-Kim Kardashian and Marcus Rashford

-HDM 

-Music Videos