STATEMENT OF INTENT

I chose Get More Vits as a product for my healthy drink advert as it is very simple, it doesn't have much in it that may cause the audience to have problems with it, such as allergies. The original slogan that I will be using is "Be fit, Don't quit, Get More Vits" where I'll be using the characters voice as a voiceover. 

As for my first narrative, I chose a narrative where the equilibrium of a teenage girl starts her day by going out and run at the park. At the start of her jog she's energetic and by the end of her lap she gets more exhausted, where this is the disequilibrium. The shot that I'll be using is long shot to emphasise her doing the sport. Then she drinks the healthy drink by using a medium shot to show a focused clip of the character with the drink. This helps her to get back her energy as the new equilibrium. Her costume is where she wears a sports wear with her hair tied up. For my second narrative, I chose a narrative where a teenage girl is doing her homework as the equilibrium. She wears a comofortable attire like what she wears at home. After doing her school activities she's exhausted where this is the disequilibrium. She'll be getting a drink from the fridge and drink it as the new equilibrium. This conveys the audience of the drink as a drink that can help them to boost their hygiene, and makes them motivated to do their work. The camera shots that I will be using are over the shoulder shot, medium shot, high angle shot, and a pack shot. The idea of doing school work and drinking Get More Vits helps convey to the audience that it is a drink that can help the customers to feel relaxed and can help to maintain focus. To edit and connect the clips I would cut the beginning and end part of the videos and then add transitions such as dip to black to show a relationship with each of the videos. In addition, I'll use a non-diagetic sound for both of the adverts that has a energetic vibe.

Furthermore, the adverts will help the audience to think that it can help the teenagers to grow as it has different vitamins in it, this helps the audience to emphasise on the idea that the product can help them have a good wellbeing. The demographics of the advert could be any gender and ages between 15-30. This advert is targeted to a mainstream audience to subvert the typical stereotype. The psychographics could be audiences who likes a drink that's very simple. My TV adverts would target the specific audience as it presents a personal relationship with the audience, specially teenagers.