STATEMENT OF INTENT

I chose Get More Vits as a product for my healthy drink advert as it is very simple, it doesn't have much in it that may cause the audience to have problems with it, such as allergies. The original slogan that I will be using is "Be fit, Don't quit, Get More Vits" where I'll be using the character's voice as a voiceover. 

As for my first narrative, I chose a narrative where the equilibrium of a teenage girl starts her day by going out to run at the park. The idea of my character being at the park links to the sport that the character is doing and their relation, to show the authentic vibe of sports. This could link to personal identity from Blumler & Katz theory which could lead to female audience that desires sports. At the start of her jog she's energetic, she could also play a different sport such as volleyball or stretching. By the end of her activity she gets more exhausted, where this is the disequilibrium. The shot that I'll be using is long shot to emphasise her doing the sport. Then she drinks the healthy drink by using a medium shot to show a focused clip of the character with the drink. This helps her to get back her energy as the new equilibrium. Her costume is where she wears a sports wear with her hair tied up. For my second narrative, I chose a narrative where a teenage girl is doing her homework as the equilibrium. She wears a comfortable attire like what she wears at home. The idea of my character at home shows the usual and routine of a student that could relate to the target audience, linking to personal relationship in Blumler & Katz theory. After doing her school activities she's exhausted where this is the disequilibrium. She'll be getting a drink from the fridge and drink it as the new equilibrium. This conveys the audience of the drink as a drink that can help them to boost their hygiene, and makes them motivated to do their work. The camera shots that I will be using are over the shoulder shot, medium shot, high angle shot, and a pack shot. The idea of doing school work and drinking Get More Vits helps convey to the audience that it is a drink that can help the customers to feel relaxed and can help to maintain focus. To edit and connect the clips I would cut the beginning and end part of the videos and then add transitions such as dip to black to show a relationship with each of the videos. In addition, I'll use a non-diagetic sound for both of the adverts that has an energetic vibe.

Furthermore, the adverts will help the audience to think that it can help the teenagers to grow as it has different vitamins in it, this helps the audience to emphasise on the idea that the product can help them have a good wellbeing. The demographics of the teenage character could be female genders, linking to subverting stereotypes and ages between 15-30. This advert is targeted to a mainstream audience, where the audience could be any race or ethnicity. The psychographics could be audiences who likes drinks that's very simple. My TV adverts would target the specific audience as it presents a personal relationship with the audience, specially teenagers. This subverts the idea of gender stereotypes, showing how females can also be good at sports and how they're active as well, and how they can be at the same level in being active as males.