DAILY MIRROR - AUDIENCE AND INDUSTRIES

 Audience

1) What is the Daily Mirror's audience? List the key statistics here.
The Daily Mirror's audience are:
  • Older with almost half the audience aged 65+. 
  • Social class - mostly C1, C2 and DE
  • Likely to be in the Struggler, Resigned, or Mainstream psychographic groups. 
2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?
The Mirror stories on the CSP pages appeal to the Daily Mirror Audience due to the stories being about gossips and most audience are able to relate to them.

3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.
A reader might enjoy the Daily Mirror as the surveillance allows audiences to be informed about what is happening around them. They are able to find out news about different opinions, scandals and gossips. The readers are entertained by reading other peoples opinions and completing crosswords to be entertained. In addition, it shows a personal identity as it reflects the reader about what type of a personality they are. 

4) Why are print newspapers generally read by older audiences?
The print newspapers are generally read by older audience as they are used to reading and getting information from the newspaper. Not like the generation this year they get informations from their social media and devices.

5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.
The CSP pages are constructed to appeal to Daily Mirror readers as by using a tabloid newspaper, where they add a range of images in both pages. They also used a sans-serif font text to make their newspaper more approachable and more modern. In addition, the use of language that is used in the Daily Mirror are less complex where the readers are able to understand it. 

Industries

1) What company owns the Daily Mirror and why are they struggling? 
The company that owns the Daily Mirror are the Reach. They are struggling due to the rise of the internet which is why the Mirror's audience is much older now.

2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed?  
The Daily Mirror's editor between 2018 and 2024 is Alison Philips. The partygate scandal that the Daily Mirror exposed is the scandal that brought down the Prime Minister, Boris Johnson.

3) What is the Daily Mirror's circulation? How many papers did the Daily Mirror used to sell back in the 1990s?
The Daily Mirror's circulation has already fallen drastically over the years from over 3 million a day in 1990 down to around 200 000 a day now. 

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?
The Daily Mirror reacted to the decline in print scales and growth of the internet by creating the mirror.co.uk.website and social media accounts on all the major sites. They also created news based content that updates regularly. 

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.
Familiarity: The news and stories are closed to Britain as it is about the BBC and Gary Lineker.
Amplitude: The story about Gary Lineker affects a range of different people who works at the BBC as some of them are closed to them.
Negativity: It is a bad news for the fan of footballers as Gary Lineker is famous for also playing football. 
Surprise: Some audiences may not be expecting that Gary Lineker had been kicked out from the BBC due to his post being biased where the BBC are impartial. 
Unambiguity: It is a bit unclear due to Gary Lineker not allowed to open up his opinions where he doesn't have the freedom to say his opinions to the public. 

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