KayeAnsleyMedia

  Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both  demographics and psychographics . Rashford: Demographics: Working class 8/10 - 40 Mostly male + some female Mainly Europe Psychographics: Sport/Football Politics Lifestyle Charity Success Fame Kardashian: Demographic:  13-30 years old Working - middle class Pre dominantly female Any race Psychographics: Fashion + Beauty Body image Aspirational wealthy, lifestyle, luxury brands Reality TV show Family relationship 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? Reinforcing stereotypes of masculinity of footballers. He uses the people's words about him helping other people on other brands e.g shoes - from the primary that he went. He also highlights the food poverty crisis facing families across the UK. 3) What is ...

  Language 1) Make two lists - one of website  conventions  used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages. Marcus Rashford -  Navigation bar / Menu                   - Logo /  Brand Identity Kim Kardashian - Menu                   - Social media links / integration  2) How does Marcus Rashford's website and social media promote his brand? Give at least  three  examples of different pages / posts / images from his website or social media.  Uses this to drive his campaigning work on food poverty and reading. Created a strong personal brand that merges different genres.  - Footballer, campaigner/activist, influencer and celebrity. Emphasises his working class background and how hard his mum worked as a single parent. (Personal Relationship) 3) How does Kim Kardashia...

  1) What years did YouTube, Twitter and Instagram launch? -YouTube - 2005 -Twitter - 2006 -Instagram - 2010 2) What is the definition of an influencer? -A user on social media who has established credibility in a specific industry. Can share information to persuade others and drive social media management through theie authenticity and reach. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Kim Kardashian - 221 million Instagram followers. Graduated from a reality TV show. Estimated that she can make anywhere from $500,000 to $2 million for each promoted post. Endorsed and promoted 57 brands. 4) How big is the influencer industry according to the article? It's very big. Influencer marketing industry is worth $8bn a year and predicted to grow to $15bn globally by the end of 2022. Employs more than 50 million people, and is a very fast-growing sector for small business in...