INTRODUCTION TO OSP: INFLUENCERS BLOG TASKS

 1) What years did YouTube, Twitter and Instagram launch?

-YouTube - 2005

-Twitter - 2006

-Instagram - 2010

2) What is the definition of an influencer?
-A user on social media who has established credibility in a specific industry. Can share information to persuade others and drive social media management through theie authenticity and reach.

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can.
Kim Kardashian - 221 million Instagram followers. Graduated from a reality TV show. Estimated that she can make anywhere from $500,000 to $2 million for each promoted post. Endorsed and promoted 57 brands.

4) How big is the influencer industry according to the article?
It's very big. Influencer marketing industry is worth $8bn a year and predicted to grow to $15bn globally by the end of 2022. Employs more than 50 million people, and is a very fast-growing sector for small business in the world.

5) What are the problems associated with being an influencer?
There are the endless hours spent preparing for photo shoots, arranging photographers, changing outfits in cramped “pop-up tents”, editing photos and thinking up envy-inducing captions and hashtags. Demanding clients often force them to endlessly re-shoot photos or videos until they come out just right. There’s the pressure of always seeking to increase your follower count to drive up revenues.

6) Why is it suggested that audiences actually like being sold products by influencers?
The audiences like being sold products by influencers as it is noted as a 'success' by Taylor Lorenz.

7) What representation of beauty is often found on Instagram or other influencer sites?
Representations of beauty that is often found on Instagram or other influences sites are young face, with poreless skin and plump, and high bcheekbones.

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why?
In my opinoin, influencers are a positive influence on our society and culture as it allows the audiences to be inspired by what the influncers do for their content. In addition, it allows the audiences to get some advice from the influencers as they get to learn from them, because they are more professional and have more experience.

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