OSP: LANGUAGE AND REPRESENTATION BLOG TASKS

 Language

1) Make two lists - one of website conventions used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages.

Marcus Rashford - Navigation bar / Menu

                  - Logo /  Brand Identity

Kim Kardashian - Menu 

                 - Social media links / integration 

2) How does Marcus Rashford's website and social media promote his brand? Give at least three examples of different pages / posts / images from his website or social media. 

  • Uses this to drive his campaigning work on food poverty and reading.
  • Created a strong personal brand that merges different genres. - Footballer, campaigner/activist, influencer and celebrity.
  • Emphasises his working class background and how hard his mum worked as a single parent. (Personal Relationship)

3) How does Kim Kardashian's website and social media promote her brand? Give at least three examples of different pages / posts / images from her brand websites or social media. 

  • Promote herself and her brands to 350 million followers
  • Posts more about her fashion, wealth and celebrity. 
  • Highly sought after as a brand ambassador and is paid millions of dollars by companies to promote their products.

4) How does Marcus Rashford's online presence use the narrative of his childhood upbringing to create a positive brand identity?

Marcus Rashford's online presence use the narrative of his childhood to create a positive brand identity as it shows how his mum worked hard as a single mum which leads him to make a campaign on food poverty as well as homelessness and books for children.

5) How does Kim Kardashian's website and social media promote other media products or websites using the Kardashian brand (e.g. Keeping Up With The Kardashians TV show)? 

Kim Kardashian's website and social media to promote other media products or websites using the Kardashian brand by brand ambassadors paying the Kardashian million of dollars by companies to promote their brand.


Representations

1) How does Marcus Rashford use different aspects of mise-en-scene (e.g. clothes/costume/ settings/locations) to create representations of himself on his website and social media? 

Costume - wears his uniform for sports or sports wear that he wears for football to represent the sport that he does for success.

Lighting - uses a high-key lighting to emphasise the idea of his sports hobby - hyper and fun. 

Setting - always at a field, playing football - represents his success and how he works by playing football.

2) What examples can you find of website pages, social media posts or aspects of his brand that create a positive representation of Marcus Rashford? You may wish to comment on his discussion of family or his campaigns - his page on the FareShare campaign website may help with this question.

Him working and helping 'FareShare' while he's actually at the place conveys he actually cares about other people showing his authentic affection towards other people - emphasises that he wants other people to be influenced by him. 

3) How does Marcus Rashford's online presence challenge stereotypes? Think about gender (masculinity), race/ethnicity, social class or football here. 

Marcus Rashford's online presence challenge stereotypes as there are females who do get influenced by him as most Rashford's audience are male due to sports. Female audiences who do get influenced by him could be because of his books and his story that helps people to get motivated. 

4)  What representation of celebrity is created by Kim Kardashian's website and social media? How are audience encouraged to view celebrity? 

The representation that is created by Kim Kardashian could be a businesswoman - building a billion dollar empire. Audience are encouraged to view celebrity as K.K produces luxury brands so as make-ups and fashions. But she also reinforces negative stereotypes regarding female appearance and the importance of fashion.

5) What gender stereotypes are reinforced or challenged in Kim Kardashian's online presence? 

Kim Kardashian reinforces gender by posting different kind of stuffs that women have interest on e.g make-up, fashion, luxury brands, etc.


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