STATEMENT OF INTENT SECOND DRAFT

I chose Get More Vits as a product for my healthy drink advert as it represents positive health and well being, allowing the audience to improve their lifestyle. The original slogan that I will be using is "Be fit, Don't quit, Get More Vits" where I'll be using the characters voice as a voiceover.

As for my first advert narrative, the equilibrium of a teenage girl starts her day by going out and run at the park. At the start of her jog, she's energetic and by the end of her lap she gets more exhausted, where this is the disequilibrium. I'll be using a long shot to emphasise her doing the sport. Then she drinks the healthy drink (Get More Vits) by using a medium shot to show a focused clip of the character with the drink. This helps her to get back her energy as the new equilibrium. Her costume is sports wear with her hair tied up. To link all the clips together I would cut the beginning and end part of each clip, shortening the clips with transitions. The same as teenagers interests with Tiktok trends and social management. The non-diagetic sound for example could be "Beat It" to give the audience a hype. This allows the teenage audiences to personally relate to the advert. For my second advert narrative, a teenage girl is doing her homework as the equilibrium. The target audience could be aged between 15-30 years, it could be any gender and ethnicity as the advert is targeted to mainstream, to subvert the typical stereotype. She wears comfortable attire like what she wears at home. After doing her school activities she's exhausted where this is the disequilibrium. She'll be getting a drink from the fridge and drink it as the new equilibrium. This conveys the audience of the drink that can help them to boost their hygiene, and makes them motivated to do their work. The camera shots that I will be using are over the shoulder shot, medium shot, high angle shot, and a pack shot. The idea of doing schoolwork and drinking Get More Vits helps convey to the audiences that it is a drink that can help the consumers to have a positive health and well being.

Furthermore, the adverts will help the target audience to think that it can help the teenagers to grow as it has different vitamins in it, this helps the audience to emphasise on the idea that the product can help them have a good wellbeing. The demographics of the advert could be any gender and aged between 15-30. This advert is targeted to a mainstream audience to subvert the typical stereotype. The psychographics could be audiences who likes a drink that's very simple with health benefits. My TV adverts would target the specific audience as it presents a personal relationship (Blumler and Katz) as the advert could personally relate to the audiences, especially teenagers. The adverts will be broadcast on mainstream commercial TV channels and streaming services.