SUMMER PROJECT: COURSEWORK PLANNING

Innocent:

1) What is the unique selling point of the product?

-The unique selling point of the product is that their smoothies are made entirely from natural, pure and fresh fruit.

2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why.

-The demographics audience of this drink are people who are in the ages between 15 and above, while in psychographics are people who are into healthy drinks, that wants to help with donation as it shows that people who drinks innocent helps with other people in different countries.

3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert conventions such as voiceover for example. 

-The technical construction of the advert that I've noticed are the use of mise-en-scence. It shows that people's costume are simple, showing how it really is on their daily life. This links to the idea of their product being pure and natural.

4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself.

-The representations that I can find in this advert are how they produced the product with the adverts as it shows a friendliness and social concern. Friendliness is shown at the part of the advert where the pack shot of the smoothies, that looks like they are walking in a train. Social concern is shown when they showed that innocent helps with donation.

Lucozade:

1) What is the unique selling point of the product? 

-The unique selling point of the product is that is gives people refreshments, helping them to feel more energized as they are known for being an energy drink.

2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why.

-The demographics for this drink are teenagers: ages between 15-30. It could be any gender. The drink could be used as a prop while and after doing the work or the sport. The psychographics audience of this drink are people who are into sports and who are more energetic. This is because most of their advert are about the character doing a work or sport.

3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert conventions such as voiceover for example.

-The technical construction that I've noticed in this advert are the use of their mise-en-scene. Their costume shows a sports style, allowing the audience to get the idea that their drink is the best drink to buy when they're doing sports. Another, is the props. The use of their props such as Hula hoops and balls, shows a more authentic idea of their product.

4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself.

-The representations that I can find in this advert is that their advert are more of a sporty imagery, their advert also shows a fast-paced action where the audience can feel more hyper.

Other health drinks adverts:

1) What is the unique selling point of the product? 

-The unique selling point of the product is that their product helps their customers to be more active 24/7. 

2) What audience do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain why.

-The demographics audience that this advert is aimed at are people aged 15 and around 45, this is because most of the characters in the advert are people who plays sport active and people who works most of the time, as it shows that they are active with their work while they're with their drink (boost).

3) What do you notice about the technical construction of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert conventions such as voiceover for example. 

-The technical construction that I've noticed in this advert are their editing. They always zoom in on their product, showing the pack shot of Boost. 

4) What representations can you find in the advert? This may be representations of people or groups or perhaps the brand itself.

-The representations that I can find in this advert are they have different flavours for each character, allowing their customers to have an idea of the flavours. They also have a unique flavour (coffee), this flavour helps the audience to be more active.

2) TV advert planning 

1) What brand of health drink are you going to use? You can use an existing drink.

-Get More Vitamins

2) New slogan for the health drink (MUST be original - cannot be existing slogan): 

-"Be fit, Don't quit, Get More Vit"

3) Main character(s) that will appear in your adverts: 1 person

4) Narrative: What will happen in your first advert? 

-Character running around the park and gets the product when tired.

5) Narrative: What will happen in your second advert? 

-Character doing after doing school works gets the product in the fridge.

6) Where will you film your adverts? You need a different location for each advert.

-Park and at home

7) Who will be in your adverts? 

-My sister for both adverts.

8) What music will you use for your adverts? What voiceover will you use and who will you use to record the voiceover? Note: for music you can use existing music tracks.

-Music: I will use a energetic music or a hip hop music for both. I will use my sisters voice as a voiceover for the slogan and dialogue that I will use.

9) How will your adverts appeal to your 15-30 year old target audience? 

-My adverts can appeal to a 15-30 year old target audience as they might relate to the narrative of the advert, that may help the audience to experience an authentic feeling.

10) What TV channel and programme would your advert appear during and why? Remember the brief states a mainstream TV channel or streaming service. 

-The TV channel that I would like my advert to appear is on Channel 4 as it is more diverse. 

3) Statement of Intent

I chose Get More Vits as a product for my healthy drink advert as it is very simple, it doesn't have much in it that may cause the audience to have problems with it, such as allergies. The original slogan that I will be using is "Be fit, Don't quit, Get More Vits". 

As for my first narrative, I chose a narrative where a teenage girl starts her day by going out and run at the park. At the start of her jog she's energetic and by the end of her lap she gets more exhausted, the shot that I'll be using is long shot to emphasise her doing the sport. Then she drinks the healthy drink by using a medium shot to show a focused clip of the character with the drink. Then this helps her to get back her energy. Her costume is where she wears a sports wear with her hair tied up. For my second narrative, I chose a narrative where a teenage girl is doing her homework. She wears a comofortable attire like what she wears at home. After doing her school activities she's exhausted and this is where she'll be getting a drink from the fridge and drink it, this conveys the audience of the drink as a drink that can help them to boost their hygiene, and makes them motivated to do their work. The camera shots that I will be using are over the shoulder shot, medium shot, high angle shot, and a pack shot. The idea of doing school work and drinking Get More Vits helps audiences to convey that it is a drink that can help the customers to feel relaxed and can help to maintain focus. To edit and connect the clips I would cut the beginning and end part of the videos and then add transitions such as dip to black to show a relationship with each of the videos.

Furthermore, the adverts will help the audience to think that it can help the teenagers to grow and develop more as it has different vitamins in it. Which helps the audience to emphasise on the idea that the product can help them have a good healthy life and wellbeing. The idea of both narratives can be any gender or age between 15-30 as this advert is targeted to a diverse audience. This could be audiences that needs something that could help them to relieve from their stress. My TV adverts would target the specific audience as it presents a personal relationship with the audience, specially teenagers.