KayeAnsleyMedia

  Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both  demographics and psychographics . Rashford: Demographics: Working class 8/10 - 40 Mostly male + some female Mainly Europe Psychographics: Sport/Football Politics Lifestyle Charity Success Fame Kardashian: Demographic:  13-30 years old Working - middle class Pre dominantly female Any race Psychographics: Fashion + Beauty Body image Aspirational wealthy, lifestyle, luxury brands Reality TV show Family relationship 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? Reinforcing stereotypes of masculinity of footballers. He uses the people's words about him helping other people on other brands e.g shoes - from the primary that he went. He also highlights the food poverty crisis facing families across the UK. 3) What is ...

  Language 1) Make two lists - one of website  conventions  used on Marcus Rashford and Kim Kardashian's official website and one of social media conventions found on their Instagram pages. Marcus Rashford -  Navigation bar / Menu                   - Logo /  Brand Identity Kim Kardashian - Menu                   - Social media links / integration  2) How does Marcus Rashford's website and social media promote his brand? Give at least  three  examples of different pages / posts / images from his website or social media.  Uses this to drive his campaigning work on food poverty and reading. Created a strong personal brand that merges different genres.  - Footballer, campaigner/activist, influencer and celebrity. Emphasises his working class background and how hard his mum worked as a single parent. (Personal Relationship) 3) How does Kim Kardashia...

  1) What years did YouTube, Twitter and Instagram launch? -YouTube - 2005 -Twitter - 2006 -Instagram - 2010 2) What is the definition of an influencer? -A user on social media who has established credibility in a specific industry. Can share information to persuade others and drive social media management through theie authenticity and reach. 3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Kim Kardashian - 221 million Instagram followers. Graduated from a reality TV show. Estimated that she can make anywhere from $500,000 to $2 million for each promoted post. Endorsed and promoted 57 brands. 4) How big is the influencer industry according to the article? It's very big. Influencer marketing industry is worth $8bn a year and predicted to grow to $15bn globally by the end of 2022. Employs more than 50 million people, and is a very fast-growing sector for small business in...

I chose Get More Vits as a product for my healthy drink advert as it represents positive health and well being, allowing the audience to improve their lifestyle. The original slogan that I will be using is "Be fit, Don't quit, Get More Vits" where I'll be using the characters voice as a voiceover. As for my first advert narrative, the equilibrium of a teenage girl starts her day by going out and run at the park. At the start of her jog, she's energetic and by the end of her lap she gets more exhausted, where this is the disequilibrium. I'll be using a long shot to emphasise her doing the sport. Then she drinks the healthy drink (Get More Vits) by using a medium shot to show a focused clip of the character with the drink. This helps her to get back her energy as the new equilibrium. Her costume is sports wear with her hair tied up. To link all the clips together I would cut the beginning and end part of each clip, shortening the clips with transitions. The same...

  1) Create TWO scripts for your two different adverts 1st advert - PARK - AFTERNOON - EXERCISE Slow, long shot, calm - teenage girl walking, walking, walking, sitting, low angle shot, taking out the drink and brush, medium shot, brushing hair, tieing hair medium shot, gets up - starts running, running  Long shot, exhausted - walking, walking, camera focused on the pack shot of the drink, goes back to own things, medium shot, gets drink, drinks it - "Be fit, Don't quit, Get more Vits" 2nd advert - HOME - AFTERNOON - SCHOOL WORK Slow, medium shot, stressed - teenage girl working on homework, working, working, close-up of the work - And then stops, medium shot, head down -  After a few minutes - long shot, gets up, walking to fridge, over the shoulder shot, getting the drink, medium shot, drinks it, nodding -  Over the shoulder shot, heads back to study table Close up, places the drink down, starts doing the work again -  high angle shot, doing the work, over the ...

I chose Get More Vits as a product for my healthy drink advert as it is very simple, it doesn't have much in it that may cause the audience to have problems with it, such as allergies. The original slogan that I will be using is "Be fit, Don't quit, Get More Vits" where I'll be using the characters voice as a voiceover.  As for my first narrative, I chose a narrative where the equilibrium of a teenage girl starts  her day by going out and run at the park. At the start of her jog she's energetic and by the end of her lap she gets more exhausted, where this is the disequilibrium. The shot that I'll be using is long shot to emphasise her doing the sport. Then she drinks the healthy drink  by using a medium shot to show a focused clip of the character with the drink. This helps her to get back her energy as the new equilibrium. Her costume is where she wears a sports wear with her hair tied up. For my second narrative,  I chose a narrative where a teenage girl...