KayeAnsleyMedia

  1) Create TWO scripts for your two different adverts 1st advert - PARK - AFTERNOON - EXERCISE Slow, long shot, calm - teenage girl walking, walking, walking, sitting, low angle shot, taking out the drink and brush, medium shot, brushing hair, tieing hair medium shot, gets up - starts running, running  Long shot, exhausted - walking, walking, camera focused on the pack shot of the drink, goes back to own things, medium shot, gets drink, drinks it - "Be fit, Don't quit, Get more Vits" 2nd advert - HOME - AFTERNOON - SCHOOL WORK Slow, medium shot, stressed - teenage girl working on homework, working, working, close-up of the work - And then stops, medium shot, head down -  After a few minutes - long shot, gets up, walking to fridge, over the shoulder shot, getting the drink, medium shot, drinks it, nodding -  Over the shoulder shot, heads back to study table Close up, places the drink down, starts doing the work again -  high angle shot, doing the work, over the shoulder s

I chose Get More Vits as a product for my healthy drink advert as it is very simple, it doesn't have much in it that may cause the audience to have problems with it, such as allergies. The original slogan that I will be using is "Be fit, Don't quit, Get More Vits" where I'll be using the characters voice as a voiceover.  As for my first narrative, I chose a narrative where the equilibrium of a teenage girl starts  her day by going out and run at the park. At the start of her jog she's energetic and by the end of her lap she gets more exhausted, where this is the disequilibrium. The shot that I'll be using is long shot to emphasise her doing the sport. Then she drinks the healthy drink  by using a medium shot to show a focused clip of the character with the drink. This helps her to get back her energy as the new equilibrium. Her costume is where she wears a sports wear with her hair tied up. For my second narrative,  I chose a narrative where a teenage girl

    Create a new blogpost called ‘Preliminary exercise feedback and learner response’ and then copy in the feedback below. Complete the learner response task below the feedback.   WWW: Planning posted, and a 40-second preliminary exercise posted by the deadline – well done! Your statement of intent is detailed and fits the brief for the preliminary exercise. You have included a range of camera shots, angles, and movement such as a pack shot of the health drink. You’ve also included an example of diegetic sound through your advert slogan. Now you need to use this experience and your detailed planning to deliver two excellent 40+ second adverts that meet the brief.   EBI: There are a few moments when you could have cut the shot as you begin talking mid-shot. Some of the shots towards the beginning feel quite long and perhaps do not fit the brief of an advert (consider your target audience). You also need to include some non-diegetic sound to meet all brief requirements. It is unclear tha

 1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to). www: Kaye, strong assessment overall! In particular, your analysis of the unseen product is good and your response to the Galaxy advert is detailed. EBI: Revise:      -Tatler CSP (Magazine conventions / in relation to contexts to British culture.      -Black Widow CSP - film industry LR: See blog 2) Look at the  mark scheme for this assessment . For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify  three  points that you could have referred to in your answer. Excellent analysis of the product that is detailed and critically engages with the nuanced aspects of how media language is  used. Good analysis of the product that is clear and generally engages  with the nuanced aspects of how media language is used. Consistent appropriate and effective use of subject terminology throughout . 3) For Question 3 (Galaxy - narrative features) use the mark scheme to wri

  1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise. -I plan to make a 30-40 seconds advert about a teenage girl that is doing an excercise where she runs around the park. At the beginning of the advert shows how she prepares for her run. Where there are sounds of her unzipping her bag, taking out a hair tie then tying her hair. She then takes out the drink and put it beside her bag before running. This part is where there is a low sound with a negative tone. The camera shot at the part is a medium shot as she does her work. By the start of her run she have more energy and as she gets by the end of her lap she gets tired and vulnerable. This part is where she drinks a healthy drink which makes her feel more motivated and after she drinks this she gets more energised. As she runs the shot is establishing shot and as the character runs closer the camera follows her movement. In this video her custome is her wearing a sports top an

Innocent: 1) What is the  unique selling point  of the product? -The unique selling point of the product is that their smoothies are made entirely from natural, pure and fresh fruit. 2) What  audience  do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain  why . -The demographics audience of this drink are people who are in the ages between 15 and above, while in psychographics are people who are into healthy drinks, that wants to help with donation as it shows that people who drinks innocent helps with other people in different countries. 3) What do you notice about the  technical construction  of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert  conventions  such as voiceover for example.  -The technical construction of the advert that I've noticed are the use of mise-en-scence. It shows that people's costume are simple, showing