OSP: AUDIENCE AND INDUSTRIES BLOG TASKS
Audience 1) Who are the potential target audiences for Marcus Rashford and Kim Kardashian's online content? Try and cover both demographics and psychographics . Rashford: Demographics: Working class 8/10 - 40 Mostly male + some female Mainly Europe Psychographics: Sport/Football Politics Lifestyle Charity Success Fame Kardashian: Demographic: 13-30 years old Working - middle class Pre dominantly female Any race Psychographics: Fashion + Beauty Body image Aspirational wealthy, lifestyle, luxury brands Reality TV show Family relationship 2) Marcus Rashford’s online presence is partly driven by his excellent use of social media. How does he use social media to engage with his fans and make them feel part of his brand? Reinforcing stereotypes of masculinity of footballers. He uses the people's words about him helping other people on other brands e.g shoes - from the primary that he went. He also highlights the food poverty crisis facing families across the UK. 3) What is ...