DAILY MIRROR CASE STUDY

 Language


1) Write the definition of the following key language for newspaper front pages (you may want to add an example for each from our Daily Mirror CSP):

Masthead: The title block of the newspaper
Pug: Something to catch reader's eye
Splash Head: The lead story
Slogan: Sums up ethos of newspaper
Dateline: Date newspaper was published
Byline: Gives the name of journalist/writer
Standfirst: Introductory paragraph usually in bold

2) What is the main story on the CSP edition of the Daily Mirror (see above)? Make sure you learn the headline and what the story is about.
The main story on the CSP edition of the Daily Mirror is about Gary Lineker being back on the BBC after being kicked out due to impartial sides.

3) What is the 'pug' or smaller celebrity story on the front cover? Why might it appeal to Daily Mirror readers?
The 'pug' or smaller celebrity on the front cover talks about the features of a TV soap opera at coronation street. It might appeal to Daily Mirror readers as it is more about soft-news and are on the Labour party.

4) Why is the choice of news stories, content and page design on the Mirror CSP front page typical of a tabloid newspaper?
The choice of the news stories, content and page design on the Mirror CSP front page is a typical tabloid newspapers as it has a range of images, less information, it is a soft-news, the use of language is informal, and they talk more about gossips and social equality. 

5) What is the balance on the Daily Mirror front page between images, headlines and text?
The balance on the Daily Mirror front page between images, headlines, and texts are that there's a range of images of different people, it has more large texts, the headline is serif which shows that they may want their target audience to focus on their headline. 


Representations

1) What political party does the Daily Mirror support? Is there any evidence to support this in the CSP pages we have studied?
The political party the Daily Mirror supports is Labour party which is on the left-wing. "UNDER FIRE BBC" which criticises the right-wing. 

2) How does the Daily Mirror represent Gary Lineker in the CSP pages? Why do you think they present him in this way?
The Daily Mirror represents Gary Lineker in the CSP pages by making his image the main image and the use of the pug "BACK OF THE NET" and "GET IN!". They present him this way to show his importance and how the main story links to his story that he is going back to the BBC, which also shows how they are more in favour with Gary Lineker. 

3) How is the BBC Chairman Richard Sharp represented in the Daily Mirror CSP pages? Look particularly at the use of images on the front cover and the section on Sharp on the inside page. Give detailed answers with evidence from the CSP pages.
The BBC Chairman Richard Sharp is represented in the Daily Mirror CSP as more of a higher-class and is greedy where the target audience wouldn't be able to relate to the chairman as the information about him talks about how he owns £50 million mansion.

4) How are the Conservative Party represented in the Daily Mirror? Again, provide evidence from the CSP pages to support your answers.
The Conservative Party are represented in the Daily Mirror by showing how the chairman "Richard" is more on the right-wing side where they're less relatable as they are a higher class and how he's more in favour with business.

5) Read the main articles on the inside pages. How are different people, groups and organisations represented in the Daily Mirror? Does this reinforce or subvert the stereotypes we usually see in the media?
The different people, groups and organisations are represented in the Daily Mirror as soft-news like Sugar where they reinforce the stereotypes of the Labour party where their news are less serious and have more gossips on it. However, there are parts about the chairman where the news talks about business and about how much the chairman has earned. This subverts the streotypes of the Daily Mirror as the information about the chairman is more on the Conservative party.

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