VIDEO ADVERTS PRE-REPRODUCTION

 1) Create TWO scripts for your two different adverts

1st advert - PARK - AFTERNOON - EXERCISE

Slow, long shot, calm - teenage girl walking, walking, walking, sitting, low angle shot, taking out the drink and brush, medium shot, brushing hair, tieing hair

medium shot, gets up - starts running, running 

Long shot, exhausted - walking, walking, camera focused on the pack shot of the drink, goes back to own things, medium shot, gets drink, drinks it - "Be fit, Don't quit, Get more Vits"

2nd advert - HOME - AFTERNOON - SCHOOL WORK

Slow, medium shot, stressed - teenage girl working on homework, working, working, close-up of the work -

And then stops, medium shot, head down - 

After a few minutes - long shot, gets up, walking to fridge, over the shoulder shot, getting the drink, medium shot, drinks it, nodding - 

Over the shoulder shot, heads back to study table

Close up, places the drink down, starts doing the work again - 

high angle shot, doing the work, over the shoulder shot, working, shot moves from over the shoulder shot to the front side of character, hand-held. 

Pack shot at the end, with slogan - "Be fit, Don't quit, Get more Vits"

2) Shot list
  • Long shot
  • Low angle shot
  • Medium shot
  • Pack shot
  • Close - up
  • Over the shoulder shot
  • High angle shot
  • Hand-held shot

3) Mise-en-scene

Costume: 1st advert: Sports wear/attire - sports t-shirt, leggings or joggers.
          2nd advert: Comfortable attire - simple t-shirt, hoodie, pajamas

Lighting / time of day: 1st advert: afternoon, high key lighting
                         2nd advert: evening, low key lighting mixed with the light: bulb (high-                             key lighting)

Actors - casting, placement, movement: 1st advert: Going for a run outisde at the park, running,                                             gets energized as soon as she drinks the drink.
                                           2nd advert: Doing homework at home, getting drink,                                                 gets the work done, faster.

Make-up and hair: 1st advert: hair down, as the video goes on character ties her hair up.
                    2nd advert: hair up using a claw clip.

Props: 1st advert: PE kit, drink, hair brush
       2nd advert: Paper work/ school works, drink, study table, study chair, fridge

Setting: 1st advert: At the park
         2nd advert: At home

4) Shooting schedule: During weekends and free time

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