KayeAnsleyMedia

  1) Write a 100 word statement of intent explaining what you are going to make for your preliminary exercise. -I plan to make a 30-40 seconds advert about a teenage girl that is doing an excercise where she runs around the park. At the beginning of the advert shows how she prepares for her run. Where there are sounds of her unzipping her bag, taking out a hair tie then tying her hair. She then takes out the drink and put it beside her bag before running. This part is where there is a low sound with a negative tone. The camera shot at the part is a medium shot as she does her work. By the start of her run she have more energy and as she gets by the end of her lap she gets tired and vulnerable. This part is where she drinks a healthy drink which makes her feel more motivated and after she drinks this she gets more energised. As she runs the shot is establishing shot and as the character runs closer the camera follows her movement. In this video her custome is her wearing a sports top an

Innocent: 1) What is the  unique selling point  of the product? -The unique selling point of the product is that their smoothies are made entirely from natural, pure and fresh fruit. 2) What  audience  do you think this is aimed at? Add as much detail as possible (e.g. demographics, psychographics) and explain  why . -The demographics audience of this drink are people who are in the ages between 15 and above, while in psychographics are people who are into healthy drinks, that wants to help with donation as it shows that people who drinks innocent helps with other people in different countries. 3) What do you notice about the  technical construction  of the advert? Pick out one thing you like about the advert from camerawork, editing, sound or mise-en-scene. You may want to focus on TV advert  conventions  such as voiceover for example.  -The technical construction of the advert that I've noticed are the use of mise-en-scence. It shows that people's costume are simple, showing