RADIO 1 LAUNCH CSP

 Historical, social and cultural contexts


1) What radio stations were offered by the BBC before 1967?
  • BBC Radio Home
  • BBC Radio Light
  • BBC Third

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?
-The BBC radio was reorganised in September 1967 by splitting the Light programme to Radio 1, offering continuous "Popular" music and Radio 2 for more "Easy Listening". The "Third" programme became Radio 3 offering classic music and cultural programming. The Home Service became radio 4 offering news, quiz shows, readings and dramas.

3) What was pirate radio and why was it popular?
-Pirate radio is where the producers produce shows that are less formal presentation style for young audiences, but were beyond control of regulators. It was popular as it produces different pleasures, young people liked it as there's no limitations and more rebellious.

4) Why did pirate radio stop broadcasting in 1967?
-Pirate radio stop broadcasting in 1967 as the rules outlawed pirate radios stations.

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?
-BBC attract young audiences to Radio 1 after radio stations were closed down by poaching DJ's from pirate radio stations as they are more upbeat and have a range of contents.

6) What was 'needle time' and why was it a problem for BBC Radio?
-Needle time is when the amount of recorded music that could be transmitted by the BBC during the course of any 24-hour periods is restricted. This was a problem for BBC Radio as they were more popular with young people than BBC. There are also concerns that there's too much music on the radio would mean that people would no longer buy records. 

7) How did BBC Radio 1 offer different content to previous BBC radio stations?
-BBC Radio 1 offered different content to previous BBC radio stations as they split the light programme into popular, easy listening and classical music and culturing programme.

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?
-The first presenter for the BBC Radio 1 was Tony Blackburn he was the DJ for the first ever show on Radio 1.

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?
-It might have appealed to young listeners as it it illegal which makes them feel free to be rebellious. The songs that they produce are more pop genre and their songs have no limitations until it is 5 hours. They also produced audience pleasures to attract bigger audiences.

10) How was Tony Blackburn's radio show more like pirate radio rather than traditional BBC radio content?
-Tony Blackburn's radio show more like pirate radio rather than traditional BBC radio content as they added a Jingle: "Just for fun", their pace is more faster which makes it less boring. They used words such as: "Provide music all day", "Popular channel", and "New" + "Exciting new sound".


Audience and industry

1) What was the target audience for BBC Radio 1 in 1967?
-The target audience for BBC 1 Radio 1 in the 1967 was young people who listen to pirate radio. Ages between 15-39 years old but they are struggling to attract these audiences.

2) Why did Radio 1 initially struggle to attract young listeners?
-Radio 1 initially struggle to attract young listeners as it was not seen as 'cool' - BBC stood for traditional, conservative values, they're also known for attracting older audiences. In addition, they had a more formal style.

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).
  • Personal identity- Relate for young audience (more rebellious) - less formal 
  • Personal Relationships- Audiences wanting to be friends with them.
  • Diversion- Escapism of music and chat, upbeat range of content.

4) How is the BBC funded?
-The BBC is funded by public. Their remit is to inform, educate and entertain.

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967? 
-Preferred reading - audiences would want the radio to be 'cool', innovative, and new to attract more audience.
-Oppositional reading- people would think that he had 'sold out' or become part of establishment.

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