TATLER CSP CASE STUDY

 1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?

The editor introduced the Tatler magazine by saying how fabulous, sensation and accurate their product is to the audience who are rich and loves to buy expensive clothes. 

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

Age: 41

Gender: (Female) 73%

ABC1: 83%

HHI: 261,572 pounds

London/SE: 70%

Theses demographic details suggests that the average Tatler reader are mostly female and are vey rich and  mostly 41 years old.

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

Tatler readers think about fashion as very eye catching for them as they often buy the products after seeing them to being advertised in magazines. They spent 843m pounds.

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the psychographic audience group that best fits Tatler?

The special editions of Tatler that run throughout the year are: Travel Guide, Weddings Guide, Beauty & Cosmetic Surgery Guide, Spa Guide, Watches & Jewellery Guide and Schools Guide. This suggests about the Tatler audience as someone who needs advice and that mostly are female and someone who might need ideas about school or a female who have a child as they can find more ideas on the product.


Media language

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?

There is a serif font as the title for Tatler which connotes as elegance, glamour, sophistication and tradition/ importance. Links to posh, rich, aristocratic content and wealthy, social clans of readers. The sans serif font for the cover lines which connotes frinedly, approachable, informal style (gossip) suggests loyal readers who know and understand references (part of same class).

2) How do the cover lines appeal to the Tatler target audience?

Cover lines appeal to the Tatler target audience by using a sans serif font to show that the magazine can be approachable by other female as it is more of a modern font which can be noticeable by people from this generation. 

3) What are the connotations of the Tatler colour scheme on this particular front cover?

The Tatler front cover uses green, black and white to create a natural, upper class and stylish effect.

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)

The central image is designed as links to the main cover lines to establish focus on aristocrat. Name checks wealthy actress + model. 

CLAMPS 

Costume- elegant, designer ball gown connotes power, status, fashion, sophistication parties. Lavish lifestyle.

Lighting- glowing-beauty style emphasized with high key lighting.

Facial Expression- Eye contact directly at reader: connects posed - elegant, confident, formal but "normal" fashion shot.

Make-up- formal, glamour and professional.

Props- jewel reinforces, wealth, status, materialism and luxury.

Representations

1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?

They mentioned the previous Prime Minister's brother and Boris which suggests a positive relationship with authority. Tatler put them on the cover to make the audience more interested as they also mentioned the Prime Minister's brother by his name.

2) What do the cover lines suggest about the lifestyle of rich people in the UK?

The cover lines suggests about the lifestyle of rich people in the UK as they live in a very posh life and they always buy products that are expensive and glamorous.

3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.) 

The image and cover lines represents how different groups can have different perspectives and that they use Tatler to try and experience how to live like a rich and Royal life.

4) Are there any stereotypes being reinforced or subverted? How? Why?

There are stereotypes that are being reinforces by showing hot the Royal Family are very rich, elegant and luxurious in the cover lines. This is because it shows that they are perfect even in the gossips.

Social and cultural contexts

1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')

The types of people that are not featured in Tatler are people who are in lower class. 

2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain? 

This suggests the Tatler magazine's representation of life in Britain is that it needs advice when it comes to living a posh life as the audience get ideas from the magazine.

3) What audience groups might be offended or insulted by the front cover of Tatler?

The audience groups that might be offended or insulted by the front cover of Tatler are people who are in lower class, who lives a normal life without trying to live a posh life. 

4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?

The Tatler regularly featured people who are in their 40's and people who would look like a model as most of the front covers of Tatler uses a fashionable costume.