BLACKPINK - How You Like That

Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

The BLACKPINK fans are known as Blinks. The demographics of BLACKPINK audience are a mainstream, mostly young female audience. The psychographics are people who likes to listen to pop music, people who use music as an escapism and also people who likes music as they relate to it.

2) What audience pleasures are offered by the music video for How You Like That?

The audience pleasures that are offered by the music video of How You Like That are diversion, personal relationships, personal identity, and surveillance.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

-0:02, shows us a very unique setting where there's a large wing to show the audience that they are high above as a celebrity.

-1:10, shows us that all of them are pointing to the audience which makes the audience more intrigued as them pointing at us shows that they are more likely to be talking to you and that you are part of the music.

-1:20, shows us that she is sitting on a very majestic and elegant chair which shows that she's on demand that people look up at her.

4) How was the How You Like That music video marketed and promoted to the audience?

How You Like That is marketed and promoted to the audience by the band posting a series of teaser in their social media and using posters, photos focusing on individual band members, videos and reality show.

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

K-pop demonstrates the global nature of the industry with BLACKPINK selling out arenas across the UK and USA as well as in the East.

Industry

1) How were BLACKPINK formed and what records have they broken?

BLACKPINK was formed in 2016 by Korean entertainment company YG entertainment. The records that they had broken are: by 2020 one of the most successful K-pop bands in the world. As of 2021, the band was the most followed girl group on Spotify and the most-subscribed music group, female act, and Asian act on YouTube.

2) What other successful artists have YG Entertainment created? You may need to Google this.

The other successful artist that YG Entertainment created are BIGBANG, Taeyang and PSY.

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

Technology and internet changed the way audiences consume music videos by letting audiences to access different types of media on one device through phones, tablets and YouTube as the primary ways audiences engage with music videos.

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

BLACPINK and K-pop shows that media and music industries are now global by BLACPINK getting billions of followers in social medias.

5) How are UK-based music videos regulated and what types of content require warnings? 

UK-based music video are regulated by British Board of Film Classification (BBFC). The types of contents that require warnings are bad language, dangerous behaviour, drug misuse, sexual presentations, nudity, threatening behaviour and violence.