DENOTATION AND CONNOTATION
POINT: The producer of the advert (Water Aid) is trying to convey the message that this people who are trying to live their life can't live properly as they don't have a proper toilet that they tend to dig on the ground to be able to defaecate themselves. These people doesn't have enough supply to provide their life with the things that they need. As a result they end up eating and drinking their own feces. EVIDENCE: They do this by showing in the slogan "Dig toilets Not Graves" this means that they need a toilet because they can't life the way others do as they eat and drink their food and water with bacteria or germs on it, these people have a high chance to capture a disease. The background shows that the kid lives from somewhere that may be hot and the wall behind the kid looks dry. The look on the kids face looks like he is unhappy and kind of look like he is asking for help as what the slogan says. EFFECT ON AUDIENCE: This suggests to the audience that t...